This issue brief explores whether artificial intelligence and AI-related certifications serve as potential pathways to enter the U.S. AI workforce. The authors find that according to U.S. AI occupation job postings data over 2010–2020, there is little demand from employers for AI and AI-related certifications. From this perspective, such certifications appear to present more hype than promise.

Artificial intelligence is said to be transforming the global economy and society in what some dub the “fourth industrial revolution.” This data brief analyzes media representations of AI and the alignments, or misalignments, with job postings that include the AI-related skills needed to make AI a practical reality. This potential distortion is important as the U.S. Congress places an increasing emphasis on AI. If government funds are shifted away from other areas of science and technology, based partly on the representations that leaders and the public are exposed to in the media, it is important to understand how those representations align with real jobs across the country.

A lack of good data on the U.S. artificial intelligence workforce limits the potential effectiveness of policies meant to increase and cultivate this cadre of talent. In this issue brief, the authors bridge that information gap with new analysis on the state of the U.S. AI workforce, along with insight into the ongoing concern over AI talent shortages. Their findings suggest some segments of the AI workforce are more likely than others to be experiencing a supply-demand gap.